Il turismo Halal: analisi della letteratura, temi e proposte di approfondimento
Keywords:halal tourism, Muslim tourists, international literature
This paper looks at halal tourism - a type of outgoing tourism which involves the part of the Islamic population that follows the sharia rules even when travelling (Eko Nursanty 2012; Jafari, Scott 2014; Battour, Ismail 2016; Oktadiana et al. 2016; Henderson 2016a). It intends to contribute to a theme which, despite its growing importance as tourism phenomenon, remains underdeveloped in the international literature. In 2020, it is estimated that the income from this market will reach 220 million US dollars from around 160 million travelers. Starting from the assessment of the relevant literature in the Scopus database we defined halal tourism and analysed the most common approaches to the themes and the territorial distribution of the case studies. Amongst the main results there is a prevalence of empirical analyses on halal tourism supply and demand, while the study areas are mainly located in South-East Asia. Therefore, it is necessary to develop a quantitative analysis on a world scale aiming to identify the real size of the tourist flows and the relative socio-cultural and economic impacts.