How to Cite
Chemistry has been identified as the central science: it connects the life sciences with the applied ones. In addition, the degree of branching around chemistry also influences social sciences and intersects in areas such as socio-economics and ethics. The knowledge of scientific concepts for non-specialized audiences, through communication and outreach activities, should be considered as a potent social heritage for humankind. An increase in awareness regarding the benefits based on science and trust would advantage the entire society. Herein, the relevance of a novel way to communicate scientific achievements is described: themes like circular economy and sustainable development are tackled to understand the role of chemistry in developing an ex-novo culture of knowledge.