No. 2 (2023)

A.I., Fashion Design and the Law

Barbara Pasa
Università IUAV di Venezia

Published 2023-12-31


  • Complexity,
  • Artificial Intelligence,
  • Metaverse,
  • Education and Training,
  • Made in Italy,
  • Fashion Design
  • ...More

How to Cite

Pasa, B. (2023). A.I., Fashion Design and the Law. Fashion Highlight, (2), 30–43.


This essay deals with the exploration of Artificial Intelligence (hereafter AI) in fashion design by considering a three-dimensional space based on the following coordinates: [complexity]; [education and training]; [made in Italy]. They outline a very wide space in which different techne - Law, Artificial Intelligence and Design - address the challenges of contemporary society. They outline a thoughtful journey of reflection, including socio-economic and cultural aspects, to technical innovation. Specifically, when addressing issues of technical innovation, the emphasis is not on a simplistic notion of technique as a synonym for technology, alluding to mere technical processes and machines, but on techne as “the method of doing something according to art” (Maldonado, 2005, p.7).

In this context, the designer becomes an essential actor in democratic processes, serving as a co-regulator and participating as a rule-maker in the design of rules, algorithms and structures, even before the creation of imaginaries and forms, in the pursuit of convergence (or divergence) between artificial intelligences and human(wet) intelligences.