No. SI1 (2025): Special Issue
Essays

The Mutual Contribution of Visual Epistemology, Visual Literacy and Eco Fashion Design to the Building of Prosperity Fashion

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  • Magdalena Germek
Magdalena Germek
Academy of Fine Arts and Design, University of Ljubljana
DOI: https://doi.org/10.36253/fh-3176

Published 14-07-2025

Keywords

  • eco fashion design,
  • visual epistemology,
  • visual literacy

How to Cite

Germek, M. (2025). The Mutual Contribution of Visual Epistemology, Visual Literacy and Eco Fashion Design to the Building of Prosperity Fashion. Fashion Highlight, (SI1), 140–146. https://doi.org/10.36253/fh-3176

Copyright (c) 2025 Magdalena Germek

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

Artistic practice and creative industries, including fashion and the fashion world, are of great importance for spreading and raising ecological awareness. But for this to happen, fashion and the fashion industry, which is considered one of the biggest polluters, must adopt a prosperous vision of the world and our future towards sustainability and environmentally friendly practices. In this paper, we propose that fashion design, as an exceptionally visual medium, could use the means of visual fashion literacy and visual epistemology in the name of building environmental awareness. We will demonstrate this in three steps, dictated by three provocative questions: What is it that we avoid seeing? What is the new vision of prosperity? How to see the invisible?

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References

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