No. 2 (2023)

Weaving Fashion with A.I.

Patrizia Marti
University of Siena

Published 2023-12-31


  • AI-powered Fashion,
  • Biases,
  • Intersectional Feminism,
  • Feminist Design,
  • Ethics

How to Cite

Marti, P. (2023). Weaving Fashion with A.I. Fashion Highlight, (2), 52–58.


Artificial Intelligence (AI) has revolutionized the fashion industry, impacting various stages of the fashion lifecycle and offering promises of enhanced operational efficiency, personalized consumer experiences, and contributions to sustainability and innovation. This paper outlines the main trends, implications, constraints, and potential risks associated with AI in fashion design and production. In particular, the paper delves into biases in AI-powered systems, emphasizing data, algorithmic, and transparency gaps that can perpetuate discrimination.


Bringing ethics and pluralism into AI-powered design, the paper introduces intersectional feminism and feminist design principles, which can help envisioning a more inclusive, equitable, and unbiased fashion discourse.

In conclusion, the paper contends that feminist design principles can inspire the development of more inclusive and ethical AI-powered fashion. By challenging norms, promoting diverse representations, and incorporating user perspectives, feminist design can contribute to a socially responsible and equitable future for fashion technology.