No. 3 (2024)
Essays

Design solutions for conscious and sustainable fashion consumption

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  • Laura Giraldi,
  • Marta Maini,
  • Francesca Morelli
Laura Giraldi
University of Florence
Marta Maini
University of Florence
Francesca Morelli
University of Florence
DOI: https://doi.org/10.36253/fh-2714

Published 30-06-2024

Keywords

  • service design,
  • second hand,
  • sharing fashion,
  • custom made fashion,
  • Gen Z

How to Cite

Giraldi, L., Maini, M., & Morelli, F. (2024). Design solutions for conscious and sustainable fashion consumption. Fashion Highlight, (3), 112–121. https://doi.org/10.36253/fh-2714

Copyright (c) 2024 Laura Giraldi, Marta Maini, Francesca Morelli

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The paper refers to the extensive fashion consumption of our times, focusing on the emerging
target audience and the level of awareness regarding fashion industry sustainability. Through an
analysis of the current state of the art and virtuous sustainable case studies, the paper aims to
present possible emergent service design solutions for more sustainable and conscious fashion
consumption that are quietly reshaping the fashion market Second-hand shopping, collaborative
sharing of wardrobes, and the rediscovery of craftsmanship are creating new experiences and
opportunities to engage with fashion, modifying the communication strategies and policies of
several brands in order to be chosen by more conscious consumers, such as the Gen Z
community.

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