No. 1 (2023)
Essays

The Metaverse as an Opportunity for the Development of Fashion Design

PDF
  • Laura Giraldi
Laura Giraldi
Università degli Studi di Firenze
first number yellow cover of fashion highlight journal with black logo
DOI: https://doi.org/10.36253/fh-2263

Published 2023-06-30

Keywords

  • Metaverse,
  • Streetwear,
  • Fashion,
  • Communication,
  • Avatar

How to Cite

Giraldi, L. (2023). The Metaverse as an Opportunity for the Development of Fashion Design. Fashion Highlight, (1), 66–74. https://doi.org/10.36253/fh-2263
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

This paper refers to the relationship between the fashion system and digital transformation, focusing on fashion streetwear and the Metaverse’s digital worlds. The analysis goes briefly tracing the main stages of the evolution of the digital worlds in recent years, highlighting the points of contact and the contaminations with the material world, which are outlining new connections and unprecedented developments. The image and language of fashion clothing, generally material, maintain its strong communicative value even in the digital world, through the figure of the avatar. The Metaverse is able to create new opportunities for fashion and suggesting future developments that have a strong impact on the lives of young people, increasingly blurring the boundaries between the real and virtual worlds.

PDF

References

  1. Adegeest, D.A., (2022, January 20).Revenue benefits for brands designing for the metaverse. Fashion United. https://fashionunited.uk/news/fashion/revenue-benefits-for-brands-designing-for-themetaverse/2022012060749
  2. Combi, C. (2020 December) You Don’t Know Me. Podimo podcast series produced by Mermade.Producer: Rhyanna Coleman. Audio Engineer: Jon Scott. https://audioboom.com/channels/5036169
  3. Chen, B. X. (2022, January 18) What’s All The Hype Around The Metaverse. New York Times. https://www.nytimes.com/2022/01/18/technology/personaltech/metaverse-gaming-definition.html
  4. Di Letizia, R. (2020) What is it like to be an Avatar? The Phenomenology of Immersion in Computer Games.https://www.academia.edu/12022366/What_is_it_like_to_be_an_Avatar_The_Phenomenology_of_Immersion_in_Computer_Games
  5. Fabbri, F. (2022).La moda contemporanea. II. Arte e stile dagli anni Sessanta alle ultime tendenze. Torino,Einaudi,.
  6. Giraldi, L. (2022). Fashion Design Streetwear: a medium to Communicate ideas from subculture, The Culture, Fashion and Society Notebook, Pearson Education Resources Italia, Milan.
  7. Grimaldi, P. (2014), Blur design. Il branding invisibile. Con un piccolo testo per imprenditori e consulenti. Fausto Lupetti, Bologna.
  8. Hancock, Joseph H., II. (2021). Diversification in Fashion Markets, Street Styles and Cultural Change .Bloomsbury Berg Fashion Library. Bloomsbury, London 2021.
  9. Günzel, S., Sternagel J:, Mersch D (2022). Tracing the Avatar. An Afterword in Klevjer, R.What is the Avatar? : fiction and embodiment in Avatar based singleplayer computer games . Transcript Verlag, http://dx.doi.org/10.14361/9783839445792-012
  10. Nover, S. (2021, November 15) The meaning of the ‘metaverse,’ and all the terms you need to understand it. https://qz.com/2089665/everything-you-need-to-know-to-understand-the-metaverse/