No. SI1 (2025): Special Issue
Essays

From Waste to Wealth: Redefining Prosperity in Fashion: Harnessing Collective Intelligence for Environmental and Social Impact

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  • Joanne Hayek
Joanne Hayek
Dubai Institute of Design and Innovation
DOI: https://doi.org/10.36253/fh-3134

Published 14-07-2025

Keywords

  • Sustainable Fashion,
  • Upcycling,
  • regenerative fashion,
  • Collective Intelligence,
  • glocal frameworks

How to Cite

Hayek, J. (2025). From Waste to Wealth: Redefining Prosperity in Fashion: Harnessing Collective Intelligence for Environmental and Social Impact. Fashion Highlight, (SI1), 514–531. https://doi.org/10.36253/fh-3134

Copyright (c) 2025 Joanne Hayek

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Abstract

The fashion industry is under increasing pressure to reconcile economic growth with environmental responsibility. This paper examines the 2024 Tanween Sustainable Fashion Challenge, organized by Ithra and supported by Vanina as the knowledge partner, as a case study for advancing regenerative practices in the sector. The challenge invited designers to transform undervalued local materials into luxury fashion items, using a framework rooted in the quintuple helix model to facilitate collaboration among industry, academia, government, society, and environmental stakeholders.

The six-day design challenge employed agile methodologies, integrating charrette and sprint formats to enable rapid prototyping and interdisciplinary teamwork. Participants developed innovative material processes, linking ecological responsibility with cultural heritage. In the post-challenge phase, an extended network of expertise and collective intelligence was mobilized to support the winning proposal, ensuring its progression from concept to prototype through advanced material development.

This paper explores the challenge’s structure, its hybrid models for fostering innovation, and its integration of cultural dimensions. By embedding global expertise into local contexts, the initiative demonstrates how collective intelligence, cross-sectoral partnerships, and a glocal approach can redefine prosperity. It positions fashion not only as a tool for ecological stewardship and sustainable development but also as a medium for cultural engagement and systemic transformation in the pursuit of regenerative practices. 

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