PARASULI project. Upcycling of beach umbrellas for a sustainable and prosperous fashion: How Prosperity-Oriented Thinking Redefines Fashion Design through Upcycling and Community Collaboration

Abstract

The PARASULI project proposes an innovative redesign of beach umbrellas, transforming them into sustainable fashion products while integrating the concept of prosperity thinking. This holistic approach goes beyond traditional design thinking, embracing economic, social, and environmental dimensions to create an inclusive and sustainable future. Prosperity thinking redefines prosperity not merely as economic growth but as a balance between social well-being, environmental health, and respect for ecological limits. PARASULI applies these principles by transforming waste materials into unique garments through upcycling, promoting zero-waste practices and circular economy principles. The launch of the project was marked by a significant call to action, in which the designer invited nonprofit organizations and local communities to actively engage in the collection and transformation of used beach umbrellas. Once collected, the umbrellas were cleaned and processed by local artisans, resulting in jackets that embody responsible design and social innovation. This project demonstrates the potential of fashion to go beyond profit to promote relational prosperity, redefining the interaction between design, economics, and community. PARASULI highlights how systemic approaches can contribute to a more sustainable future, reinforcing the role of independent designers in building inclusive and interconnected development models.